Question 3 Task 1

 

·         The Internet of Things. The phrase refers to any device or thing that can be connected to the Internet; things like home appliances and cars. The Internet of Things has the potential to really shift the way we do things, think and learn. For example, Home automation.

·         Wearable technology is amongst the latest in digital communication trends with watches and glasses enabling users to communicate, play, work and socialise through the wearable technology.  For an example the new apple watch

·         An Ingestible Sensor for Measuring Medication Adherence. This is also amongst the latest technologies in digital communication. DIGITAL medicine the use of wearable and implantable physiological sensors, mobile communication technology and web-based patient communities in managing patient health represents a new and rapidly evolving paradigm in healthcare.

·         Social Media in Business Communication. With regards to business communications, the trends we are seeing are on a greater focus of mobile and social media platforms, as well as capitalising on user-generated content. An example of this type of communication trend is when Vodafone sponsored a fashion week and teamed up with blogger Poppy Dinsey.

·         Personalised Advertising. Targeted and more personalised advertising will allow for companies to tailor their advertising to create a customised and personalised experience. Tweeter and Facebook are examples of this type of trend.

·         The Cloud and Remote Video. Increased importance on the cloud, with companies moving away from physically based communication solutions to cloud based solutions. For example, Consumers store financial information to cloud computing serviced providers. They store tax records as online backup services. 

 

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